Public Relations

The Master's Program in Public Relations is designed for individuals who have already received higher education in any field and want to deepen their knowledge in the field of public relations. 

Therefore, the necessary prerequisite for enrollment in the Master's Program is:

1) a bachelor's degree or equivalent academic degree in any field;
2) passing the Common Master's Exam;
3) Passing an internal university procedure, which consists of the following stages:

  1. Analysis of documentation: At this stage, a common application form developed by the University is filled, which includes the assessment of the applicant's professional biography;
  2. Passing the exam in English (B2 level), those who submit a certificate of qualification (TOEFL IELTS) are exempt from the exam;
  3. Exam in the specialty (oral form), the purpose of which is to evaluate the applicant's knowledge in the field of public relations.

A sample of exam issues (in English language and specialty) will be posted on the university's website. 30 calendar days before the test on the page.

The purpose of the Master's Program in Public Relations is to prepare a public relations manager who will be able to ensure effective public relations of the organization using results-oriented management, communication strategy, tactics and tools.

The Master's Program in Public Relations has been operating in the Caucasian School of Journalism and Media Management since 2009.  The program provides students with the necessary theoretical knowledge and practical skills for effective activities in the field of communication, public relations, marketing and management.


I will learn:

  • Basic theories of public relations and marketing, modern approaches, methods and directions;
  • The main approaches and models of public relations management, stages of development and modern trends;
  • Key features of corporate communication, media relations, content marketing and digital communications; 
  • Academic and applied research methods in the field of public relations;
  • Visual narrative techniques;
  • Communication, strategy planning and implementation;
  • Planning a project / event using modern technologies.

I will become:

In two years, you will be a public relations manager/communication manager; You will be able to assemble and manage the structure of public relations, plan and implement results-oriented communication strategies and programs in both commercial and government and non-governmental sectors.

Tuition fee: 5300 GEL per year.

Payment of tuition fees must be made on the account of the organization.

*Indicate the student's name, surname, personal number and name of the study program in the destination.

Banking Code (MFO) – TBCB GE 22

Name of the recipient – NNLE Georgian Institute of Public Affairs

Account of settlement – GE84TB1100000110700419/GEL

The Hague University of Applied SciencesThe Hague University of Applied Sciences

The Memorandum of Understanding and the Student Exchange Agreement were signed in October 2018. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 2-2 students annually to the partner university for a full semester of study.

Darmstadt University of Applied SciencesDarmstadt University of Applied Sciences

Darmstadt University of Applied Science, aka h_da, is a university of applied science located in Darmstadt, Germany. h_da is a member of the IT cluster Rhine-Main-Neckar, "Germany's Silicon Valley" and ATHENE, an IT member that is the largest security research institute in Europe.

The Memorandum of Understanding and the Student Exchange Agreement were signed in 2020. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 4-4 students annually to the partner university for a full semester of study.

Lille Catholic UniversityLile Catholic University

The Memorandum of Understanding and the Student Exchange Agreement were signed in 2018. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 4-4 students annually to the partner university for a full semester of study.

In addition, since 2020, cooperation between GIPA and Lille Catholic University has also been carried out under the Erasmus+ program; (International Credit Mobility: -Exchange of students and administrative/academic staff);

Hanze University of Applied Sciences, GroningenHanze University of Applied Sciences 

Hanze University of Applied Science is the largest technical and professional university in the northern Netherlands and is located in Groningen. Hanze UAS offers various undergraduate and graduate programs in Dutch, English and German and works closely with international partner institutions.

The Memorandum of Understanding and the Student Exchange Agreement were signed in July 2020. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 2-2 students annually to the partner university for a full semester of study.

University of Economics in Bratislava University of Economics in Bratislava

The Memorandum of Understanding and the Student Exchange Agreement were signed in 2017. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 2-2 students annually to the partner university for a full semester of study.

Areas of cooperation: Economics, business;

In addition, since 2018, cooperation between GIPA and Bratislav University of Economics has also been implemented under the Erasmus+ program; (International Credit Mobility: -Exchange of students and administrative/academic staff

University of CagliariUniversity of Cagliari

The University of Cagliari was founded in 1606, it is located on the island of Sardinia, in the city of Cagliari. Cagliari University is a state university and has about 32,000 students, about 1,000 academic staff and more than 1,000 professional technical and administrative staff.

The Memorandum of Understanding and the Student Exchange Agreement were signed in September 2017. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 4-4 students annually to the partner university for a full semester of study.

Areas of cooperation: all;

In addition, since 2018, cooperation between GIPA and the University of Cagliari has also been carried out under the Erasmus+ program; (International Credit Mobility: -Exchange of students and administrative/academic staff);

Cyprus Institute of MarketingCyprus Institute of Marketing

Cyprus Marketing Institute was founded in 1978 and is located in Nicosia, in Limassol, British Virgin Islands. It is registered in Cyprus Ministry of Education and is the first business school established in Cyprus.

Memorandum of Understanding and Student Exchange The agreement was signed in January 2022. The above agreement on the basis, a student exchange program was introduced between the two universities, Within which 4-4 students can be sent annually to complete a full semester of study at a partner university.

In addition, 2022-2025. Between GIPA and Cyprus Marketing Institute Cooperation is also carried out under the Erasmus+ programme;

(International Credit Mobility): -Students and Administrative/Academic Personnel exchange).

I will learn:

  • basic theories of public relations and marketing, modern approaches, methods and directions;
  • The main approaches and models of public relations management, stages of development and modern trends;
  • Key features of corporate communication, media relations, content marketing and digital communications;
  • Academic and applied research methods in the field of public relations;
  • visual narrative techniques;
  • Communication, strategy planning and implementation;
  • Planning a project / event using modern technologies.

I will become:

In two years, you will be a public relations manager/communication manager; You will be able to assemble and manage the structure of public relations, plan and implement results-oriented communication strategies and programs in both commercial and government and non-governmental sectors.

Ani Macharashvili

Public Relations Program Cordinator

Email:  a.matcharashvili@gipa.ge

Mob: +995 599 020 050

 

Mariam Sekhniashvili

Head of the Public Relations Program 

Email: M.Sekhniashvili@gipa.ge

Mob:  (+995) 577 57 18 16