Public Relations

The purpose of the Master's Program in Public Relations is to prepare a public relations manager who will be able to ensure effective public relations of the organization using results-oriented management, communication strategy, tactics and tools.

The Master's Program in Public Relations has been operating in the Caucasian School of Journalism and Media Management since 2009.  The program provides students with the necessary theoretical knowledge and practical skills for effective activities in the field of communication, public relations, marketing and management.

  • Basic theories of public relations and marketing, modern approaches, methods and directions;

  • The main approaches and models of public relations management, stages of development and modern trends;
  • Key features of corporate communication, media relations, content marketing and digital communications; 

  • Academic and applied research methods in the field of public relations;

  • Visual narrative techniques;

  • Communication, strategy planning and implementation;
  • Planning a project / event using modern technologies;

I will become: 

In two years, you will be a public relations manager/communication manager; You will be able to assemble and manage the structure of public relations, plan and implement results-oriented communication strategies and programs in both commercial and government and non-governmental sectors.

Curriculum

Admission Quota  - 35 

Language of study: Georgian

The Master's Program in Public Relations is designed for individuals who have already received higher education in any field and want to deepen their knowledge in the field of public relations. 

Registration of students of the master's program is carried out electronically untill September 18.

Online registration form for graduate students 

Therefore, the necessary prerequisite for enrollment in the Master's Program is:

1) a bachelor's degree or equivalent academic degree in any field; 

2) passing the Common Master's Exam; 

3) Passing an internal university procedure: Filled application form developed by the University, Passing the exam in English (B2 level), those who submit a certificate of qualification (TOEFL IELTS) are exempt from the exam; 

Lectures will start on 7 October. 

Tuition fee: 10 600 GEL (Total)

Payment of tuition fees must be made on the account of the organization.

*Indicate the student's name, surname, personal number and name of the study program in the destination.

Bank Details:

Banking Code (MFO) – TBCB GE 22

Name of the recipient – NNLE Georgian Institute of Public Affairs

Account of settlement – GE84TB1100000110700419/GEL

The Hague University of Applied SciencesThe Hague University of Applied Sciences

The Memorandum of Understanding and the Student Exchange Agreement were signed in October 2018. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 2-2 students annually to the partner university for a full semester of study.

Darmstadt University of Applied SciencesDarmstadt University of Applied Sciences

Darmstadt University of Applied Science, aka h_da, is a university of applied science located in Darmstadt, Germany. h_da is a member of the IT cluster Rhine-Main-Neckar, "Germany's Silicon Valley" and ATHENE, an IT member that is the largest security research institute in Europe.

The Memorandum of Understanding and the Student Exchange Agreement were signed in 2020. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 4-4 students annually to the partner university for a full semester of study.

Lille Catholic UniversityLile Catholic University

The Memorandum of Understanding and the Student Exchange Agreement were signed in 2018. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 4-4 students annually to the partner university for a full semester of study.

In addition, since 2020, cooperation between GIPA and Lille Catholic University has also been carried out under the Erasmus+ program; (International Credit Mobility: -Exchange of students and administrative/academic staff);

Hanze University of Applied Sciences, GroningenHanze University of Applied Sciences 

Hanze University of Applied Science is the largest technical and professional university in the northern Netherlands and is located in Groningen. Hanze UAS offers various undergraduate and graduate programs in Dutch, English and German and works closely with international partner institutions.

The Memorandum of Understanding and the Student Exchange Agreement were signed in July 2020. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 2-2 students annually to the partner university for a full semester of study.

University of Economics in Bratislava University of Economics in Bratislava

The Memorandum of Understanding and the Student Exchange Agreement were signed in 2017. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 2-2 students annually to the partner university for a full semester of study.

Areas of cooperation: Economics, business;

In addition, since 2018, cooperation between GIPA and Bratislav University of Economics has also been implemented under the Erasmus+ program; (International Credit Mobility: -Exchange of students and administrative/academic staff

University of CagliariUniversity of Cagliari

The University of Cagliari was founded in 1606, it is located on the island of Sardinia, in the city of Cagliari. Cagliari University is a state university and has about 32,000 students, about 1,000 academic staff and more than 1,000 professional technical and administrative staff.

The Memorandum of Understanding and the Student Exchange Agreement were signed in September 2017. Based on the above agreement, a student exchange program was introduced between the two universities, within the framework of which it is possible to send 4-4 students annually to the partner university for a full semester of study.

Areas of cooperation: all;

In addition, since 2018, cooperation between GIPA and the University of Cagliari has also been carried out under the Erasmus+ program; (International Credit Mobility: -Exchange of students and administrative/academic staff);

Cyprus Institute of MarketingCyprus Institute of Marketing

Cyprus Marketing Institute was founded in 1978 and is located in Nicosia, in Limassol, British Virgin Islands. It is registered in Cyprus Ministry of Education and is the first business school established in Cyprus.

Memorandum of Understanding and Student Exchange The agreement was signed in January 2022. The above agreement on the basis, a student exchange program was introduced between the two universities, Within which 4-4 students can be sent annually to complete a full semester of study at a partner university.

In addition, 2022-2025. Between GIPA and Cyprus Marketing Institute Cooperation is also carried out under the Erasmus+ programme;

(International Credit Mobility): -Students and Administrative/Academic Personnel exchange).

I will learn:

  • basic theories of public relations and marketing, modern approaches, methods and directions;
  • The main approaches and models of public relations management, stages of development and modern trends;
  • Key features of corporate communication, media relations, content marketing and digital communications;
  • Academic and applied research methods in the field of public relations;
  • visual narrative techniques;
  • Communication, strategy planning and implementation;
  • Planning a project / event using modern technologies.

I will become:

In two years, you will be a public relations manager/communication manager; You will be able to assemble and manage the structure of public relations, plan and implement results-oriented communication strategies and programs in both commercial and government and non-governmental sectors.

Ani Macharashvili

Public Relations Program Cordinator

E-mail:  a.matcharashvili@gipa.ge

Mob: +995 599 020 050

Address: Tbilisi, Rustavi highway #22a