GIPA's Digital Marketing program is designed for current or beginner marketers, freelancers, recruiters, owners of small and medium-sized businesses who want to master the proper use of digital marketing strategies and digital advertising tools, raise knowledge about existing trends and obtain international certificate. The course is focused on practical teaching method and is delivered in online mode.
Participants will gain the knowledge necessary to plan, run, monitor campaigns, analytics, optimize and report effective advertising.
After the successful completion of the program, the graduates will know the specifics of working with the main platforms, the algorithms of advertising and will be able to completely and independently build an advertising campaign of any complexity in correctly defined media channels, manage and permanently improve the main indicators of the performance of the organization's digital channels.
At the end of the course, they will be provided with the digital channel media guide, which will help them to develop independently in the future and find relevant news and campaign reporting guidelines for submission within the company or to an external client.
Upon completion of the program, participants will be able to pass the official Meta exam and become Certified Meta Managers.
Within the program, participants will learn:
After completing the program, participants will be able to:
META Certificate - Certified Digital Marketing Associate
Upon successful completion of the program, participants will take a short preparatory course for meta certification, where they will test and evaluate their abilities. The META certificate confirms participant's knowledge in the principles of Facebook, Instagram, whatsapp advertising algorithms and auctions.
GIPA University offers participants to take the Meta exam on the spot at the GIPA office in compliance with the relevant guidelines. After successful passing of the exam, META certificate is issued, which confirms the status of the participant - certified digital marketer specialist (associate), which is recognized worldwide, including on the Upwork platform for freelancer registratrion and therefore, greatly simplifies the search process of the graduate student at Linkdin.
The terms of the META certificate issued at the University of GIPA, unlike the standard 1 year, is 2 times longer and includes a 2.5-year period. After the expiration of the certificate, in case of passing the additional exam, the period of the certificate shall be extended to the participant. It should also be noted that the examination process itself is simplified for GIPA representatives compared to the standard one.
Program content
Module 1: Introduction to marketing and branding
1. Introduction to digital marketing
2. Fundamentals of branding
Module 2: Digital Marketing Module
3. Digital Marketing Strategy
3. Digital Marketing Tools
4. Facebook Page Management
5. Creating and adjusting the advertising part of Meta Busines & Ads Manager
6. Key functionality of Meta Ads Manager advertising tools and (ODAX) update
7. Facebook Reporting & Insights Statistics
8. Instagram Management Principles
9. E-mail Marketing
Module 3: Advertising Module
10. Meta Ads
11. Principles of Proper Advertising
Module 4 : GOOGLE ADS Module
12. Google Ads - Advertising in Google Search Engine (SEM)
13. Website Marketing (SEO)
14. Further stages of SEO optimization
15. Wordpress and CMS Systems
16. Social Network - YouTube
17. Website Optimization / Technical SEO and Importance of prorgaming language in SEO Optimization
18. Introduction to E-mail Marketing
19. E-commerce
Module 5: Law Module
20. Legal Framework in Georgia
Module 6: Communication Module
21. Communication and behavioristics
Duration of study: 4 months. Lectures are held three times a week, on weekdays from 19:00 to 21:00 and on weekends from 10:00 to 17:00.
Teaching language: Georgian, the reading materials are mainly in English
Study takes place in an interactive mode and includes a mix of theory and practice.
Upon sucessful completion of the program, participants will awarded with the Junior Digital Marketer (JDM) certificate.
Also, at the end of the program, a meta certificate (first level) and a Self Development roadmap will be issued, that will serve as a recommendation type document for future self development, in particular, includes news dating resources and further development guidelines.
Certificates are graded and vary according to the participant’s achievements.
Prerequisites for receiving the certificate include: receiving a minimum, positive grade in each module; Preparation and presentation of the final, individual project.
Successful graduates of the program will have the opportunity to attend any meeting on the next training program for free and get video recordings of the course as a gift.
Next program will start in January, 2025 and will be delivered in hybrid mode.
Aleksandre Chomakhidze - Experienced digital marketing specialist with extensive experience in online advertising,social media marketing and SEO. Aleksandre has improved his expertise in customer relationship management, generating international leads, and both technical and on-page/off-page SEO. Nowadays, he holds the position of digital marketing head at m² and he is the co-founder of Ad Summit. With a passive attitude towards education and knowledge sharing, Aleksandre actively works as a lecturer and trainer, equipping students and professionals with the latest digital marketing skills. His contributions have been recognized by the role of a jury member at the Cannes Lions International Creativity Festival and led by a large Facebook group that helps thousands of people master digital marketing techniques. Aleksandre is also an experienced guitarist, involved in projects that have gained international recognition. Through his lectures, Aleksandre aims to inspire students by integrating real experience with academic learning, preparing them for a successful career in the dynamic field of digital marketing.
Aleksandre Gabunia - trainer in communication, perception theory and storytelling. PhD in philosophy, master of advanced studies, theology and religion from KU Leuven. Founder of Cinemani Films studio, visual strategy lead and head director of the TV program "Droeba" on Formula TV, head of the Production Department at the Media and Television College of Tbilisi State University, with extensive experience in television journalism, documentary filmmaking, and film directing.
Standard cost of the program: 3500 GEL
For first 50 registered applicants - 2900 GEL
Payment schedule: Payment is made in 2 stages
I stage – 2200 GEL (standard) / 1800 GEL (discounted) - within 1 week after the start of study
II stage – 1300 GEL (standard) / 1100 GEL (discounted) - the second month of the start of the program
Discount system:
The program includes individual and corporate discounts.
Individual discount:
Corporate Discount:
If the organization covers employee development costs, the following discounts apply:
*Participant can use only one version of the discount.
Payment:
Payment must be made to the account of the organization. The personal number and the name of the program must be indicated in the payment order.
Bank details:
Account number - GE84TB1100000110700419 / GEL
Those interested in the certification program must fill out the registration form.
Registration deadline is November 10, 2024.
After the registration is completed, an interview with the Admissions Commission will be conducted.
The study will begin in November 15, 2024.
Selection criteria:
George Shubladze
Coordinator
Training and Consulting Center
Address: Marie Brosse 2, Tbilisi, 0108
Email: g.shubladze@gipa.ge
Mob: (+995) 595 599 655
