Communication Strategy

Communication Strategy

Training and consulting center (TCC) of Georgian Institute of Public Affairs (GIPA) announces a call for the international standard certificate program in - Strategic Communication.

 

We offer a unique professional environment and program by experienced practitioners and lecturers.

Program Content:

  1. Management of strategic communication 
  • Strategy
  • Planning the campaign
  • Budgeting and Evaluation
  • Internal Communication
  • Crisis Management
  • Social Media 
  • Content Strategy
  • Communication process and Psychology - Social Change
  1. The Basics of Marketing and Branding 
  • Marketing Vision  
  • Introduction to the key marketing functions 
  • Principles of Branding
  • Brand Management
  1. The Art of Storytelling 
  • Mastering the story with confidence
  • Storytelling techniques
  • Do’s and Don’ts in storytelling 
  1. Corporate Social Responsibility
  • Establishing a systematic view of corporate social responsibility
  • Role of CSR in elaborating organizational strategy 
  • CSR integration principles 
  1. Fundraising 
  • Principles of Fundraising 
  • planning and management organizational relations with donors
  • use of strategic planning and management tools SWOT, ROPES;
  • Drafting project application and fundraising proposal 

 

  1. Digital marketing 
  • Digital communication channels
  • Advertising principles 
  • Fundamentals of SEO 
  1. Media relations 
  • Communication channels 
  • Brand communication
  • Radio and press ratings 
  • Media monitoring 

 

  1. Presentation techniques
  • Effective public speaking techniques
  • Do’s and Don’ts in public speaking 
  • Overhead and storytelling in public speaking 
  1. Political and election PR  
  • political and pre-election campaign planning
  • political "message box" formation 
  • personal political branding 
  • "body language" in political communication
  • Advocacy and lobbying in election pr
  1. Event management
  • Event stakeholders 
  • Offering and pricing the event 
  • Event Operational management
  1. Final project - at the end of the program, listeners will work on a final, individual project.

Tinatin Stambulashvili – Head of Marketing Communications Department, "GPI Holding" insurance company

Nino Kuprashvili – Head of Marketing Department, “Zedazeni”

Aleksandre Gabunia – Founder of Cinemani Films studio, documentary maker

Nino Danelia – Professor of Ilia State University

Tamta Tsintsadze – Trainer in Public Speaking 

Tamar Kapianidze – Communications Expert 

Maka Kubusidze - Executive Director, „Georgian Events”

Buba Tsirekidze -  Program Officer at HEKS EPER Caucasus

Giorgi Kenchuashvili - Founder at Maverik

Duration of program: 5 months (excluding final project)

Training sessions will be held four times a week, from 19:00 to 22:00 on working days and from 10:00 to 17:00 on saturdays. 

Language of study: Georgian

Materials will be in Georgian and English languages. 

Program cost: 2300 GEL

 

Payment schedule

 

Payment is made in 2 installments:

 

I instalment - 1700 GEL (made after 1 week of study) 

II instalment - 600 GEL (made in second month of study) 

 

Discount System

 

The program includes individual discounts:

  • Graduates of GIPA - 10%
  • Family members studying on the same program at the same time - 10%

Corporate Discount:

In case of organization covering the personnel development costs, special discounts vary: 

  • two or three employees – 10%
  • four employees – 15%
  • five or more employees – 20%

*One person is eligible to receive one kind of discount per program. 

 

Payment: 

The installments should be made on the organizational account. Personal ID number and name of the program should be included in the payment order. 

 

Bank details:

  • TBC Bank JSC
  • Bank code (MFO): TBCB GE 22
  • Name of recipient – Georgian Institute of Public Affairs

Account number - GE84TB1100000110700419 / GEL

Upon successful completion of the program, the participants will be awarded with a Strategic Communication Certificate. Certificates are graded and vary according to the participant’s achievements. 

 

Prerequisite for getting the certificate:

  • Receiving a minimum, positive scores in each subject;
  • Preparation and presentation of the final, individual project.

 

Interested applicants should fill out the registration form.

 

Registration deadline: October 12, 2022.

 

Interview will be held with the selection committee after October 12. Selected candidates will be contacted via email or mobile. 

 

Criteria for selection:

  • Motivation
  • Communication skill

*Knowledge of English (level B2) is preferable.

Teona Sukhiashvili

Coordinator

Training and Consulting Center

Address: 2 Mari Brose Street, Tbilisi, 0108

E-Mail: t.sukhiashvili@gipa.ge

Mobile: +995 598 119 212

Contact Us