Sports Management

Training and consulting center (TCC) of Georgian Institute of Public Affairs (GIPA) announces a call for the certificate program in Sports Management.

The course is intended for the managers of sport associations, federations, clubs and schools, acting managers and persons interested in sports management. After completion of the program, participants will be able to improve the performance of sports organizations and manage them effectively.

Program content:

Management module 

  1. Sports organization management
  • Types of sports organizations
  • Principles of managing sports organizations
  • Monitoring and assessment of sport organizations 
  1. Basics of business management 
  • Business strategies
  • SMART concept, SWOT analysis
  • CSF Assessment Criteria 
  1. Fundamentals of financial management 
  • Fundamentals of financial management
  • Basic principles of financial and managerial accounting
  • Profit and loss and cash flow statement and budget
  • Profitability calculation, markup and profit margins 
  1. The basics of marketing and branding
  • Principles of marketing
  • Marketing environment
  • Competitive strategies in marketing
  • Marketing Strategy development and implementation
  1. Human resources management in Sports 
  • The principles of personnel management
  • Personnel recruitment and selection
  • Job descriptions and analysis in sports organization
  • Labor motivation and career management 
  1. Strategic Planning in Sport 
  • Developing a strategic plan
  • Action plan vs. strategic plan
  • Key performance indicators in Sports 
  1. Fundraising in sports 
  • Principles of fundraising in Sports
  • Corporate social responsibility (CSR) in sports
  • Project financing 

Policy module

  1. Socio-economic development and sports actors
  • Elaboration of sports policy
  • Regulatory framework in sports
  • Advocacy
  • International and local practice of sports regulation
  • Government and stakeholders
  • Sports and politics 
  1. Olympic Charter and modern Olympism
  • Essence of Olympic Charter
  • The development of modern Olympism

 Communication Module

  1. Introduction of Communication
  • Introduction to sports communication
  • Sports communication models
  • Sports media: publishing, electronic and new media
  • Digital communication and social media in sports
  • Public relations and crisis communication in sports 
  1. Event management
  • Planning and managing sports events
  • Management of stadiums and other places
  • Security norms and order protection 
  1. Digital Communication in Sport
  • Digital media channels
  • Crisis communication in digital

 Professional skills module 

  1. Professional skills
  • Public speaking structure
  • Verbal and non-verbal components of public speaking
  • Technical tools to support presentation skills 
  1. Masterclass module

Various guest speakers and field experts, including local and international professionals, will be invited to share their practical experiences with the audience.

Teaching language: Georgian, the reading materials are mainly in English

Duration of the course: 3 months.

Lectures are held three times a week, on weekdays from 19:00 to 22:00 and on weekends from 10:00 to 17:00.

Upon completion of the course, participants will be awarded a Sports Manager Certificate (SMC).

The certificate is issued based on the grades.

Prerequisite for gaining a certificate: during the program, trainees must pass exams in the relevant moduls, as well as present an individual project at the end of the course.

Upon successful completion of the program, the participants will be awarded with a Sports Manager Certificate (SMC) are graded and vary according to the participant’s achievements. 

Prerequisite for getting the certificate:

  • Receiving a minimum, positive scores in each subject;
  • Preparation and presentation of the final, individual project. 

Interested applicants should fill out the registration form. 

Nika Abuashvili - Professor of the Georgian Institute of Public Affairs (GIPA) School of Management, Doctor of Economics. Has 20+ years of experience in solving business problems and working in private and public organizations. Since 1995, he has been conducting professional trainings and is engaged in academic activities. He gave lectures to students of Free University, Caucasus University, Georgia Technical University and University of Tennessee. He is a founding partner of the company "Business Infrastructure Solutions". His competence is increasing the value of businesses, their health and development, marketing planning and implementation, information technology, project management and personnel development.

Giorgi Turkia - Full professor in the field of economics. He has 20 years of lecturing experience in business management. He is an expert in business planning and management and provides consultations to government, private and international organizations. He is the initiator of several projects and a specialist of the National Examination Center group. Also, the author of four textbooks in the business direction, including the co-author of the books "Basics of Business" and "Business".

Vasil Liparteliani -

Keti Goliadze - Branding and Strategic Communications Regional Manager at Georgian and Armenian studios of Evolution. Invited lecturer of the University of Georgia, lecturer of the joint project "Certificate in Football Management" of the Georgian Football Federation and GIPA. Keti Goliadze has 12 years of experience in the field of strategic communications, both in public and private sectors.

Buba Tsirekidze – Program Head at "HEKS EPER Caucasus", 15+ of managerial experience in different companies. She has experience in working for USAID, Georgian and international business sectors and EU/TACIS Programs. She has 10+ years of experience in the marketing and public relations (PR) fields with USAID/Winrock International, USAID/CORE International, Niccolo M Group of Companies and GT Mobile. Buba has a number of publications in marketing with the most recent being: Sound Marketing Plays Important Role not only for a Business, but for the Country at Large, Annual Magazine “SAKHE (L) EBI”, 2007. She has been delivering trainings in Fundraising, running advocacy campaign and service + for several years already.

Edo Tsertsvadze - A sports law specialist, researcher, and founder of LEXSPORT GEORGIA. He obtained his Master's degree from the Real Madrid Graduate School – Universidad Europea, in the field of International Sports Law. During his time working at Real Madrid C.F., he was actively involved in the management of professional footballers' contracts and the preparation of sponsorship agreements. He is actively engaged in Erasmus+ research grant projects aimed at the legal reform of the coaching professional system in Georgia. He is also the author of publications on match-fixing and football agent regulations.

Program cost: 1500 GEL

 Payment schedule

 Payment is made in 2 installments:

I instalment - 1000 GEL (made after 1 week of study) 

II instalment - 500 GEL (made in second month of study) 

 Discount System 

The program includes individual discounts:

  • Graduates of GIPA - 10%
  • Family members studying on the same program at the same time - 10%

Corporate Discount:

In case of organization covering the personnel development costs, special discounts vary: 

  • two or three employees – 10%
  • four employees – 15%
  • five or more employees – 20%

*One person is eligible to receive one kind of discount per program.  

Payment: 

The installments should be made on the organizational account. Personal ID number and name of the program should be included in the payment order.  

Bank details:

  • TBC Bank JSC
  • Bank code (MFO): TBCB GE 22
  • Name of recipient – Georgian Institute of Public Affairs

Account number - GE84TB1100000110700419 / GEL

Persons interested in the certificate program must complete the application form.

The registration deadline is September 20, 2026. After the registration is complete, an interview with the admissions committee will be held. Classes will begin on October 5, 2026.

Selection criteria:

  • Motivation
  • Communication skills
  • Preferred: English at Intermediate Level and work experience

Ketevan Avaliani
Coordinator
Training and Consulting Center

Address: 2 Mari Brose Street, Tbilisi 0108, Georgia
E-mail: k.avaliani@gipa.ge
Mobile: (+995) 599 17 67 17