Public Relations

Training and consulting center (TCC) of Georgian Institute of Public Affairs (GIPA) announces a call for the international standard certificate program in - Public Relations.


We offer a unique professional environment and program by experienced practitioners and lecturers.


Program Content:

 1. Management of strategic communication 

  • Strategy
  • Planning the campaign
  • Budgeting and Evaluation
  • Internal Communication
  • Crisis Management
  • Social Media 
  • Content Strategy
  • Communication process and Psychology - Social Change

2. The Basics of Marketing and Branding 

  • Marketing Vision  
  • Introduction to the key marketing functions 
  • Principles of Branding
  • Brand Management

3. The Art of Storytelling 

  • Mastering the story with confidence
  • Storytelling techniques
  • Do’s and Don’ts in storytelling 

4. Corporate Social Responsibility

  • Establishing a systematic view of corporate social responsibility
  • Role of CSR in elaborating organizational strategy 
  • CSR integration principles

5.Digital marketing 

  • Digital communication channels
  • Advertising principles 
  • Fundamentals of SEO

6.Media relations 

  • Communication channels 
  • Brand communication
  • Radio and press ratings 
  • Media monitoring 

 7. Presentation techniques

  • Effective public speaking techniques
  • Do’s and Don’ts in public speaking 
  • Overhead and storytelling in public speaking

8.Political and election PR  

  • political and pre-election campaign planning
  • political "message box" formation 
  • personal political branding 
  • "body language" in political communication
  • Advocacy and lobbying in election pr

9. Event management

  • Event stakeholders 
  • Offering and pricing the event 
  • Event Operational management

10. Final project - at the end of the program, listeners will work on a final, individual project.

Tinatin Stambulashvili – Head of Marketing Communications Department, "GPI Holding" insurance company

Nino Kuprashvili – Head of Marketing Department, “Zedazeni”

Aleksandre Gabunia – Founder of Cinemani Films studio, documentary maker

Nino Danelia – Professor of Ilia State University

Tamta Tsintsadze – Trainer in Public Speaking 

Tamar Kapianidze – Communications Expert 

Maka Kubusidze - Executive Director, „Georgian Events”

Buba Tsirekidze -  Program Officer at HEKS EPER Caucasus

Giorgi Kenchuashvili - Founder at Maverik

Duration of program: 5 months (excluding final project)

Training sessions will be held four times a week, from 19:00 to 22:00 on working days and from 10:00 to 17:00 on saturdays. 

Language of study: Georgian

Materials will be in Georgian and English languages. 

Program cost: 2200 GEL


Payment schedule


Payment is made in 2 installments:


I instalment - 1600 GEL (made after 1 week of study) 

II instalment - 600 GEL (made in second month of study) 


Discount System


The program includes individual discounts:

  • Graduates of GIPA - 10%
  • Family members studying on the same program at the same time - 10%

Corporate Discount:

In case of organization covering the personnel development costs, special discounts vary: 

  • two or three employees – 10%
  • four employees – 15%
  • five or more employees – 20%

*One person is eligible to receive one kind of discount per program. 



The installments should be made on the organizational account. Personal ID number and name of the program should be included in the payment order. 


Bank details:

  • TBC Bank JSC
  • Bank code (MFO): TBCB GE 22
  • Name of recipient – Georgian Institute of Public Affairs

Account number - GE84TB1100000110700419 / GEL

Upon successful completion of the program, the participants will be awarded with a Public Relations Manager (PRM) Certificates are graded and vary according to the participant’s achievements. 


Prerequisite for getting the certificate:

  • Receiving a minimum, positive scores in each subject;
  • Preparation and presentation of the final, individual project.


Interested applicants should fill out the registration form.


Registration deadline: September 30, 2023.


Interview will be held with the selection committee after September 30. Selected candidates will be contacted via email or mobile. 


Criteria for selection:

  • Motivation
  • Communication skill

*Knowledge of English (level B2) is preferable.

Teona Sukhiashvili


Training and Consulting Center

Address: 2 Marie Brosset Street, Tbilisi, 0108


Mobile: +995 598 119 212