Public Relations

Become Professional PR Manager at GIPA

Training and consulting center (TCC) of Georgian Institute of Public Affairs (GIPA) announces a call for the international standard certificate program in - Public Relations. 

We offer a unique professional environment and program by experienced practitioners and lecturers.

Program Content:

 1. Management of strategic communication 

• Strategy
• Planning the campaign
• Budgeting and Evaluation
• Internal Communication
• Crisis Management
• Social Media 
• Content Strategy
• Communication process and Psychology - Social Change

2. The Basics of Marketing and Branding 

• Marketing Vision  
• Introduction to the key marketing functions 
• Principles of Branding
• Brand Management

3. The Art of Storytelling 

• Mastering the story with confidence
• Storytelling techniques
• Do’s and Don’ts in storytelling 

4. Corporate Social Responsibility

• Establishing a systematic view of corporate social responsibility
• Role of CSR in elaborating organizational strategy 
• CSR integration principles

5.Digital marketing 

• Digital communication channels
• Advertising principles 
• Fundamentals of SEO

6.Media relations 

• Communication channels 
• Brand communication
• Radio and press ratings 
• Media monitoring 

 7. Presentation techniques

• Effective public speaking techniques
• Do’s and Don’ts in public speaking 
• Overhead and storytelling in public speaking

8.Political and election PR  

• political and pre-election campaign planning
• political "message box" formation 
• personal political branding 
• "body language" in political communication
• Advocacy and lobbying in election pr

9. Event management

• Event stakeholders 
• Offering and pricing the event 
• Event Operational management

10. Final project - at the end of the program, listeners will work on a final, individual project.

Duration of program: 4months (excluding final project)

Training sessions will be held four times a week, from 19:00 to 22:00 on working days and from 10:00 to 17:00 on saturdays. 

Language of study: Georgian

Materials will be in Georgian and English languages. 

Upon successful completion of the program, the participants will be awarded with a Public Relations Manager (PRM) Certificates are graded and vary according to the participant’s achievements. 

Prerequisite for getting the certificate:

• Receiving a minimum, positive scores in each subject;
• Preparation and presentation of the final, individual project.