Public Relations and event management

Public Relations and event management

Training and consulting center (TCC) of Georgian Institute of Public Affairs (GIPA) announces a call for the international standard certificate program in - Public Relations.

 

We offer a unique professional environment and program by experienced practitioners and lecturers.

 

Program Content:

 1. Management of strategic communication 

  • Strategy
  • Planning the campaign
  • Budgeting and Evaluation
  • Internal Communication
  • Crisis Management
  • Social Media 
  • Content Strategy
  • Communication process and Psychology - Social Change

2. The Basics of Marketing and Branding 

  • Marketing Vision  
  • Introduction to the key marketing functions 
  • Principles of Branding
  • Brand Management

3. The Art of Storytelling 

  • Mastering the story with confidence
  • Storytelling techniques
  • Do’s and Don’ts in storytelling 

4. Corporate Social Responsibility

  • Establishing a systematic view of corporate social responsibility
  • Role of CSR in elaborating organizational strategy 
  • CSR integration principles

5.Digital marketing 

  • Digital communication channels
  • Advertising principles 
  • Fundamentals of SEO

6.Media relations 

  • Communication channels 
  • Brand communication
  • Radio and press ratings 
  • Media monitoring 

 7. Presentation techniques

  • Effective public speaking techniques
  • Do’s and Don’ts in public speaking 
  • Overhead and storytelling in public speaking

8.Political and election PR  

  • political and pre-election campaign planning
  • political "message box" formation 
  • personal political branding 
  • "body language" in political communication
  • Advocacy and lobbying in election pr

9. Event management

  • Event stakeholders 
  • Offering and pricing the event 
  • Event Operational management

10. Final project - at the end of the program, listeners will work on a final, individual project.

Tinatin Stambulashvili – Head of Marketing Communications Department, "GPI Holding" insurance company

Nino Kuprashvili – Head of Marketing Department, “Zedazeni”

Aleksandre Gabunia – Founder of Cinemani Films studio, documentary maker

Nino Danelia – Professor of Ilia State University

Tamta Tsintsadze – Trainer in Public Speaking 

Tamar Kapianidze – Communications Expert 

Maka Kubusidze - Executive Director, „Georgian Events”

Buba Tsirekidze -  Program Officer at HEKS EPER Caucasus

Giorgi Kenchuashvili - Founder at Maverik

Duration of program: 5 months (excluding final project)

Training sessions will be held four times a week, from 19:00 to 22:00 on working days and from 10:00 to 17:00 on saturdays. 

Language of study: Georgian

Materials will be in Georgian and English languages. 

Program cost: 2200 GEL

 

Payment schedule

 

Payment is made in 2 installments:

 

I instalment - 1600 GEL (made after 1 week of study) 

II instalment - 600 GEL (made in second month of study) 

 

Discount System

 

The program includes individual discounts:

  • Graduates of GIPA - 10%
  • Family members studying on the same program at the same time - 10%

Corporate Discount:

In case of organization covering the personnel development costs, special discounts vary: 

  • two or three employees – 10%
  • four employees – 15%
  • five or more employees – 20%

*One person is eligible to receive one kind of discount per program. 

 

Payment: 

The installments should be made on the organizational account. Personal ID number and name of the program should be included in the payment order. 

 

Bank details:

  • TBC Bank JSC
  • Bank code (MFO): TBCB GE 22
  • Name of recipient – Georgian Institute of Public Affairs

Account number - GE84TB1100000110700419 / GEL

Upon successful completion of the program, the participants will be awarded with a Public Relations Manager (PRM) Certificates are graded and vary according to the participant’s achievements. 

 

Prerequisite for getting the certificate:

  • Receiving a minimum, positive scores in each subject;
  • Preparation and presentation of the final, individual project.

 

Interested applicants should fill out the registration form.

 

Registration deadline: September 30, 2023.

 

Interview will be held with the selection committee after September 30. Selected candidates will be contacted via email or mobile. 

 

Criteria for selection:

  • Motivation
  • Communication skill

*Knowledge of English (level B2) is preferable.

Teona Sukhiashvili

Coordinator

Training and Consulting Center

Address: 2 Mari Brose Street, Tbilisi, 0108

E-Mail: t.sukhiashvili@gipa.ge

Mobile: +995 598 119 212

Contact Us

  • მარი ბროსეს 2, მესამე სართული, თბილისი, 0108