Hotel Management

Training and consulting center (TCC) of Georgian Institute of Public Affairs (GIPA) announces a call for the international standard certificate program in Hotel Management.

We offer a unique professional environment and program by experienced experts and lecturers.

The knowledge gained at the program will help you to start your own or develop an existing hotel business

Program Content

1. Hotel business management and finances

• Management of the hotel - as a business
• Key Indicators of good management
• Financial management of the hotel

2. Fundamentals of Marketing and Branding 

• Key principles of marketing and branding
• Hotel vision development
• Key marketing functions 
• Hotel as brand and its management 

3. Digital marketing 

• Digital communication channels
• Advertising 
• Digital campaign results and reporting 

4. Front Office Management  

• Guest registration
• Reservation and Check-out
• Crisis communication at the hotel 

5. Housekeeping 

• Housekeeping department structure and functions 
• Operational management of Housekeeping department 

6. Human resource management  

• Recruitment 
• personnel management 
• professional development 
• personnel performance measurement 

7. Sales and Revenue Management 

• Sales strategy elaboration
• Measuring Sales team effectiveness

8. Procurement and Logistics 

• Procurement department at the hotel 
• Local and international procurement contracting
• Logistics management 

9. Food and Beverage Management 

• Types of food and beverage services
• Operational management of the restaurant 
• Costing and pricing strategy 
• Inventory management

10. Event Management

• Customer’s needs assessment 
• Offering and pricing the event 
• Event Operational management

11. Final project - at the end of the program, listeners will work on a final, individual project.

Duration of program: 4 months (excluding final project)

Training sessions will be held four times a week, from 19:00 to 22:00 on working days and from 10:00 to 17:00 on saturdays. 

Language of study: Georgian

Materials will be in Georgian and English languages. 

Upon successful completion of the program, the participants will be awarded with a Hotel Manager Certificate. Certificates are graded and vary according to the participant’s achievements.  

Prerequisite for getting the certificate:

• Receiving a minimum, positive scores in each subject;
• Preparation and presentation of the final, individual project.