Marketing

Practical knowledge from practitioners

GIPA's Innovative Marketing Certificate Program offers unique and proven business planning methods to help generate business ideas and develop existing and future operations. 

GIPA’s best practitioner lecturers with vast practical experience will share and develop the following competencies: the organization's marketing vision, successful strategy and advertising campaign, communications, self-management, sales process management and customer behavior analysis, negotiation, competitor behavior, marketing channel management, product development.

You will be able to predict business success, business outcomes of each decision, company image and market share.

 Program Content: 

  1. Principles of Business and Marketing
  • Business as a holistic system
  • The role and functions of marketing
  • Principles of marketing organization
  • Marketing personnel case
  • Marketing accounting
  1. Marketing strategy development
  • Market research and opportunity analysis
  • Competition strategies
  • Branding
  • Developing a marketing plan
  1. Marketing strategy implementation
  • product development
  • Development of pricing strategy
  • Management of marketing channels
  • Integrated marketing communication management
  • Digital communication management
  • Evaluation of marketing strategy
  1. Professional and general skills
  • Principles of Excel
  • Legislative framework in Marketing
  • Technologies in marketing
  • Data analysis
  • Communication 
  1. Sales management
  • Customer behavior philosophy
  • Negotiation strategy
  • Mind change technology
  • Sales counseling
  1. Marketing in action
  • Marketing simulation – marketing management for virtual business  
  • Business project  

Duration of the course: 7 months. Lectures are held three times a week, on weekdays from 19:00 to 22:00 and on weekends from 10:00 to 17:00.

Teaching language: Georgian, the reading materials are mainly in English

Upon successful completion of the program, participants will be awarded with the Marketing Management Certificate (MCM).

Certificates are graded and vary according to the participant’s achievements.

Prerequisites for receiving the certificate include: Receiving a minimum, positive grade in each module; Preparation and presentation of the final, individual project

Nikoloz Abuashvili - Professor of the Georgian Institute of Public Affairs (GIPA) School of Management, Doctor of Economics. Has 20+ years of experience in solving business problems and working in private and public organizations. Since 1995, he has been conducting professional trainings and is engaged in academic activities. He gave lectures to students of Free University, Caucasus University, Georgia Technical University and University of Tennessee. He is a founding partner of the company "Business Infrastructure Solutions". His competence is increasing the value of businesses, their health and development, marketing planning and implementation, information technology, project management and personnel development.

Giorgi Turkia Full professor in the field of economics. He has 20 years of lecturing experience in business management. He is an expert in business planning and management and provides consultations to government, private and international organizations. He is the initiator of several projects and a specialist of the National Examination Center group. Also, the author of four textbooks in the business direction, including the co-author of the books "Basics of Business" and "Business".

Zaza Akobia -  15 years of experience in advertising  business. His clients include McDonald's, Tegeta Motors, LC Waikiki, Reckitt Benckiser, Reckitt Benckiser Healthcare, Turkish Airlines, PUIG, Dea Cosmetics, DANONE and other companies. He is the director of the international media agency "Havas Media" in Georgia and Armenia, as well as  a consultant to the company Business Infrastructure Solutions. His competence is not limited to the integrated marketing communications.

Aleksi Chikovani - Founder  of the strategic branding agency "LIVE", brand consultant. He is a Master of Business Administration from Lancaster University School of Business in Corporate Strategy and Brand Management. 15+ years of experience working in the field of branding, marketing and sales.

Levan Nanobashvili – Lawyer, patent attorney, NB Legal’s foundering partner and director. His main areas are intellectual property law and the legal regulation of the Internet. He has been providing legal services to photographers, artists, actors, creators, publishing houses and film producers. Besides abovementioned, Levan was involved in various litigations concerning the protection of the rights of Georgian authors on YouTube, the use of a person's image in Facebook advertising, the determination of the boundaries of trademark rights and the freedom of expression, and other issues related to intellectual property. Levan has been delivering lectures and trainings in intellectual property law and Internet law at the Georgia Institute of Public Affairs and the University of Georgia for many years. In 2015, Levan taught media law at Masaryk University (Brno, Czech Republic).

Levan holds LLM degree from Michigan State University (USA), LLM degree from Central European University (Hungary) and a Juris Doctor degree from Tbilisi State University. As a participant in the Fulbright program, he studied at Syracuse University (USA), where he researched the legal regulation of the Metaverse. Levan is the author of many scientific works published in Georgia and the USA. His works mainly discuss copyright, the protection of neighboring rights, intellectual property rights in the Metaverse, freedom of expression and other issues.

Juliet Gagloshvili - Doctor of Engineering in Informatics. Head of Computer Science  and Scientific Laboratory of the Faculty of Exact and Natural Sciences of Tbilisi State University. He is the co-author of many publications and a participant in scientific conferences. He has many years of experience working on and implementing projects in the field of information technology.

Dali Tsatava -  20 years of experience in pedagogical and didactic approaches, learning and learning process management and project management. Collaborated with international institutions  GTZ, TACIS, GI, DAAD. Taught at ESM, Iv.Javakhishli State University International School of Tourism, Free and Agrarian Universities.  Successfully implemented projects: "Learning Learning as a Key Competency" together with German colleagues, "Georgian Culinary Academy" together with their Austrian colleagues at the Agrarian University, "History of Food Culture Development" at TSU International School of Tourism. She is the author of the textbook "Learning Techniques and Strategies".  She is a consultant at Business Infrastructure Solutions. Her competence is self-management,  stress management, learning to learn, maintaining the right ratio of learning,  nutrition and relaxation.

Nino Kuprashvili - Head of the Marketing Department of "Zedazen". She is a Master of Business Administration at Business School – ESM.  

Program cost: 4000 GEL

Payment schedule: payment is made in 2 installments

I instalment - 2000 GEL

II instalment - 1000 GEL 

III instalment - 1000 GEL

Discount System

 The program includes individual discounts:

  • Graduates of GIPA - 10%
  • Family members studying on the same program at the same time - 10%

 Corporate Discount:

 In case if organization covers the personnel development costs, special discounts vary: 

  • two or three employees – 10%
  • four employees – 15%
  • five or more employees – 20%

*One person is eligible to receive one type of discount per program. 

Payment:  The installments should be made on the organizational account. Personal ID number and name of the program should be included in the payment order. 

Bank details:

  • TBC Bank JSC
  • Bank code (MFO): TBCB GE 22
  • Name of recipient – Georgian Institute of Public Affairs
  • Account number - GE84TB1100000110700419 / GEL

Interested applicants should complete the registration form.

Registration Deadline: September 24, 2024.

Interviews with the selection committee will be conducted after September 24. Selected candidates will be notified via email or mobile.

Program start date: first week of October, 2024 

Criteria for Selection:

  • Motivation
  • Communication skills
  • Working experience (preferable)
  • Knowledge of B2 level English (preferable)

Giorgi Shubladze

Coordinator

Training and Consulting Center

Address: 2 Marie Brosset Street, Tbilisi, 0108

E-Mail: g.shubladze@gipa.ge 

Mobile: +995 595 599 655