When Do We Truly Find Value?
Value isn’t just about meeting a need—it’s about transformation. A product or service becomes meaningful when it empowers you to express yourself in new ways, helping you see and experience the world differently. True value is found when you are given a means to gain a renewed sense of self.
Leaning on the best international practices and cultural perspectives, masterclass by Japanese service expert, Yutaka Yamauchi and GIPA, aims at going into the depths of transformative power of service management, focusing on service concept and management theories. Representatives from various industries will rethink service standards based on the concepts and theories of service.
No matter you are navigating in service sector or redefining customers’ engagement in any field, whether you are in hospitality, banking, insurance or any type of organization, the masterclass will equip you with the tools to deliver excellence.
Focusing on examples of Japanese, American, and European services, Yutaka Yamauchi will discuss the cultural perspective of service. He will emphasize that value encompasses not only material benefits, but also the process through which customers are empowered to express their selves.
Furthermore, Yutaka Yamauchi will explain how to conceive and design a new iconic business through which consumers can gain new sense of self.
The masterclass will end up with a group work in which participants analyze an existing service and develop new ideas for innovation.
Masterclass content:
Part 1: Importance of service for all businesses
Service as value for any organization
Part 2: Service cultures in Georgia and around the Globe
Starting from findings on sushi research to the French wine examples will end up to small group work to reflect on Georgian service.
Part 3: Designing business for new value
Historical service examples such as Starbucks and Uniqlo and tips for service culture development.
Part 4: Georgian service ways of transformation
Group work on selected key services in Georgia, analyzing the historical context and how they can express themselves in a new way - feedbacks session from Yutaka Yamauchi.
Masterclass facilitator: Paata Papava, GIPA trainer and Teamboat co-founder
Masterclass language: English with follow-up Georgian translation (group works will not be accompanied with translation)
Event start and end time: 11:00-15:00, March 8, 2025
Location: Rooms Hotels - Batumi, Batumi, Georgia
Certificate: Attendees will be awarded with the blockcert protected DIGITAL CERTIFICATES in 2 weeks period after the masterclass
Registration and price:
Masterclass price: 150 GEL
If you want to attend the masterclass, please, installment should be made on the organization account. Please, indicate attendee's name and surname and masterclass name "Yutaka Yamauchi's masterclass" in the payment order.
Bank details:
- TBC Bank JSC
- Bank code (MFO): TBCB GE 22
- Name of recipient – Georgian Institute of Public Affairs
- Account number - GE84TB1100000110700419 / GEL
Corporate Discount:
In case if organization covers the personnel development costs, special discounts vary:
- two or three employees – 10%
- four employees – 15%
- five or more employees – 20%
*For corporate discount, please email:training@gipa.ge
