Certified Football Manager (CFM)

The Football Federation of Georgia and the Georgian Institute of Public Affairs (GIPA) announce admissions to a joint certificate program in Football Management.

The main goal of the program is to develop modern management skills for responsible persons working in football.

The program is intended for representatives of entities falling under the jurisdiction of the Football Federation of Georgia.

For additional information, please visit the link: Certificate in Football Management – Program Description

The program consists of 6 modules:

World Football Organization

• Football - the game and the sport
• The world football pyramid and European football values
• The internal pyramidal structure of national federations
• Regulatory documents
• Football as a viable and sustainable business

Strategic Management

• Strategy planning and implementation
• Business model and ensuring organizational viability
• Improving efficiency and effectiveness

Operational Management

• The concept of motivation
• Incentives / bonuses / rewards
• Organizational structure
• Core financial documents, financial indicators, and financial operations
• Development and organization of services

Marketing and Sponsorship

• Values and interests of stakeholders (sponsors, customers, athletes)
• Branding
• Organizational promotion

Media and Public Relations

• Communication channels
• PR of activities and influence on strategic PR
• Crisis management
• Reputation management

Event Management

• Event management
• Stadium infrastructure and its maintenance
• Safety standards and maintenance of order