Lecturers

Advertising campaign expert and TV promotion and Branding Specialist. Currently works as a Creative Director at McCann Tbilisi, the Georgian branch of the transnational communication agency McCann Worldgrope.

Irine Chelidze’s practical experience includes 20 years working in communications and advertising agencies, and five years as Creative Director. She has overseen Mastercard’s Transcaucasia Department and is responsible for the integration of the international creative platform of the mentioned company in Georgia, as well as for the implementation of creative projects relevant to the local market.

As a Creative Director, she collaborated with international organizations such as Coca-Cola, UN Women, Beko, Ferrero, etc.

Educational Courses:

• Advertising campaign and communications
• Political Party as a Brand

Outstanding Projects:

UN Women, HeForShe campaign, "The Georgian language is gender-neutral, why don't you?"; "There was a girl"; Coca-Cola, Water Mountain - naming, branding, creative concept, design; Mastercard, Priceless experience, BMG & Mastercard collaboration; Mastercard For Georgian doctors (Covid period) and other.

Research Interests:

The impact of strategic communications on the public sphere and social networks. Influencing the target audience and its mechanisms. Manipulative technologies.